A Successful Leisure F&B Expo for 2019: Preparing for 2020
The Leisure F&B Expo has closed its doors for another year, but that doesn’t mean it’s over yet...
Before we officially say goodbye to the Leisure F&B Expo 2019, we thought it was only right that we emphasise our fantastic achievements. We are so proud to have pulled this event off, and are looking forward to making the show even better for next year.
Find out some of our biggest achievements, hear some astounding testimonials, and find out what our plans for 2020 are! All this will be disclosed right here, so read on for more…
Facts and Figures From the Show
We have been blown away with the feedback we received from our show, and have put together some stats from the questionnaires and emails we sent out. Firstly, our leisure, hospitality and tourism shows altogether welcomed 17,890 visitors, which was a massive 27 percent increase from last year!
Within the Leisure F&B Expo alone, our visitors held job titles such as:
- CEO: 4%
- Business Development Manager/Director: 7%
- Commercial Director: 31%
- F&B Manager/Director: 12%
- Managing Director: 20%
- Commercial Brand Manager: 22%
From these, visitors came from companies which could be best described as:
- Holiday Parks and Resorts: 18%
- Theme Parks: 29%
- Catering Companies: 18%
- Zoos/Wildlife Parks: 14%
- Sport Stadiums: 12%
- Events and Festivals: 9%
Out of these attendees, 90 percent are looking to attend the 2020 show. This comes as no surprise when we consider that 70 percent of visitors said meeting exhibitors was the most beneficial element of the event.
When it comes to our exhibitors, over 96 percent have said they are happy with the diversity of the visitors, bringing new business opportunities and leads. In fact, directly after the show, 66 percent of exhibitors confirmed they would be doing business with visitors, and 34 percent were in discussion with potential buyers about future business. Due to this, 85 percent of exhibitors re-booked for 2020 on the days of the show!
What Did Our Exhibitors Have to Say?
Overall, we had a lot of positive feedback from our exhibitors, and we really wanted to share with you some of these amazing comments:
- Sorbafreeze - Julie Goddard: “This is our first time exhibiting at this show and we would highly recommend it. Everything, from the pre-show marketing service and support to the footfall and quality of visitors, has been excellent. It has been a highly successful show for our business.”
- Celtic Frozen Drinks - Account Manager: “Great show, well worth coming.”
- Yearsley - Daniel Wood, Business Development Manager: “Show overall was good, great learning curve, a lot of potential customers, excellent service from Prysm.”
- Yarde Farm - Julie Corner, National Account Manager: “Well organised event, with excellent facilities at the NEC.”
- Cosmos Pizza - Josh Betteridge, Sales Executive: “Excellent and friendly service and support at the show.”
- QCR Recycling Equipment - Neil Holland: “Quality of visitor was excellent. Very knowledgeable audience, with a good rapport and energy from adjacent stands.”
Plans For Next Year’s Leisure F&B Expo
We strive to make each year’s show better than the last, to ensure that our visitors get the necessary tools they require to improve their food and beverage offerings. For next year’s show, we are capping the size, so that we can focus on the exhibitors we have, and on making the whole experience as useful as possible.
With this in mind, we have a couple of new ideas up our sleeves, which we hope will make the day even more beneficial for our visitors and exhibitors. These include an awards ceremony stage, where we can showcase our amazing nominees, and their products and services, in front of a live audience. We would also like to put an emphasis on our Panel Debates, which proved to be a very popular fixture, by expanding our range of debates across each show.
Want to Exhibit Next Year?
Want to exhibit at next year’s show, at the NEC, Birmingham on 11th & 12th November? We’d love to welcome you into our community of exhibitors, so don’t hesitate to get in contact with the Leisure F&B Expo Event Director, Oliver Hayes:
- Email: firstname.lastname@example.org
- Phone: +44 (0)117 929 6087
Alternatively, if you want to visit, then stay tuned for our FREE tickets, which will be available to apply for very soon!