Laura Willoughby MBE
The Challenges and Opportunities for lo and no drinks
Speaker and Judge 2019
There is a growth in sales of lo and no alcohol drinks being driven by consumers of all ages developing a healthier relationship with alcohol. This includes a growing number of people going alcohol-free and 8.6m people moderating their drinking. There are a new wave of low and no alcohol drinks to serve this new market. Laura Willoughby touches on the opportunities and the challenges this new market presents, for producers, venues and the hospitality industry.